Father’s Day Nothing Box

Father’s Day is on the 18th of June this year! We are pretty sure the majority of people reading this article didn’t know… kkkkk or perhaps we should say the majority of Dads. So it seems there is much publicity for Mother’s Day but very little publicity for Father’s Day. Why it is that little marketing is done to promote Father’s Day despite the incredible sales potential this holiday presents for retailers? Could it be because there is very little known about the holiday itself or do we just favor our moms more…?

Did you know? Harry C. Meek, a member of Lions Clubs International, claimed that he had first come up with the idea for Father’s Day in 1915. Meek said that the third Sunday in June was chosen because it was his birthday. The Lions Club has named him the “Originator of Father’s Day”.

So is Meek really the founder of Father’s Day? Based on our research and the many online publications it seems he was not. Based on the literature on wikipedia.org, the first mass celebration of Father’s Day were help on June 19, 1910 – in the US at least. The celebration was held at the YMCA in Spokane, Washington by Sonora Smart Dodd. Her dad, the civil war veteran William Jackson Smart, was a single parent who raised his six children there, the article states. After hearing a sermon about Jarvis’ Mother’s Day in 1909 at Central Methodist Episcopal Church, Dodd told her pastor that fathers should have a similar holiday to honor them.

Farther's Day Zimbabwe ZimShopping Malls

Despite much debate around the founder of Father’s Day, it was clear in all our research that merchants played a big role in promoting the holiday after they observed the commercial success of Mother’s Day. The BIG lesson here is that merchants need to invest in educating the public on the importance of honoring special events and milestones with gifts. The challenge, in Zimbabwe particularly, is how merchants can mobilize to engage on this level of organized marketing and awareness campaigns as one unit. Well, this challenge is addressed by tools offered by the ZimShoppingMalls network among others in Zimbabwe. The beauty of ZimShoppingMalls is that members benefit the most from any awareness campaigns organized through ZimShoppingMalls for as little as 55cents per day.

Having talked about the commercial element of Father’s Day, it’s important to realize that every parent wants to be honored and fathers are no exception… we hope. It feels good when your child does something, no matter how small, to honor your role in their life. We said “we hope” in our above statement because according to Mark Gungor…

“Men’s brains are organized into tiny neat little boxes. There is a box for the car, a box for the car, a box for the money, a box for the job, a box for you, a box for the kids and a box for your mother somewhere in the basement.”

And he goes on to say the BIGGEST rule is that the boxes don’t touch. This brings us to the nothing box… This apparently is men’s best box. Men love to just hang out in the “Nothing Box” and just chill… do nothing. Let us just make it clear that the one day men don’t want to be left alone in the “Nothing Box” is Father’s Day – Do you agree? So go ahead and plan something exciting for them this Father’s Day… and just this Father’s Day… just this Father’s Day, the boxes can touch!!! kkkkk hope you had a good laugh;)

Traditionally this holiday is for fathers but as we know there are single parents that play the roles of mom and dad; should they be celebrated on both Mother’s Day and Father’s Day? It will be interesting to get your feedback. What about fathers to our four legged friends as documented in the Mother’s Day article. What’s your take? Is Father’s Day reserved for Fathers in the traditional sense or has time changed this definition? Is Father’s Day even relevant to Zimbabweans???

Did you know? Some countries don’t celebrate Father’s Day. In Indonesia for example, it was first declared in 2006 in Solo City Hall attended by hundreds of people. Latvia is another country that only declared this holiday recently, in 2008.

One father we spoke to said,

“Well I hope to spend my Father’s Day with my wife and son. I personally just want to spend time admiring them and appreciating how complete my life has been since they came into my life. It is thanks to them that I am a dad to a wonderful son. And it is this title that drives me every day to become more than I am…”

Do you celebrate Father’s Day? What will you be doing on Fathers Day this year?

In closing we just want to remember all the wonderful dads that are no longer with us… May their families remember them for all the sacrifices and great things they achieved and did for their families… Happy Father’s Day.

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